Odysseus Arms, Agency / Creative,

Description

This dynamic commercial video for Borjomi titled Explicit captures an energetic scene set along a sunlit outdoor pedestrian street and cafe terrace. A young man with long braids wearing a white tank top and dark green jacket dances through the public space while holding a can of Borjomi mineral water. The lively sequence transitions to an outdoor dining area where multiple people are seated at tables under umbrellas, enjoying meals and drinks in bright natural daylight. The vibrant outdoor setting features multi-story colorful buildings, palm trees, and storefronts in the background, creating a lively atmosphere. The video utilizes natural lighting and upbeat framing to highlight the refreshing product against an active social backdrop.

Style

Vertical, Commercial, Action, Warm

Techniques

Natural light

Industries

Beverages

Color

Background

Street

Context

TVC / TV Commercial