Brand
ProjectMural
24/7, Production Service,
Associated creatives
Tags
Description
This commercial video for Booking.com titled Mural, produced by Arts and Sciences with agency Zulu Alpha Kilo, opens with a sweating Black man in a red vest seated at a city bus stop on a hot day. He looks upward, and his gaze transitions into a large outdoor painted mural depicting a sunlit resort hotel swimming pool with palm trees. The man then dives directly into the painted pool, shifting into an underwater scene. The video features warm color grading, cinematic framing, and professional sound design by Human.
Style
Horizontal, Cinematic, Warm
Industries
Travel Booking Platforms
Color
Burgundy (40%)
Cream (30%)
Background
Street
Context
TVC / TV Commercial

