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Bonds Big Icon Energy 2026

About

This video commercial for the Bonds Big Icon Energy project features dynamic framing and cinematic storytelling directed by Sanjay De Silva with production by DIVISION APAC. The sequence opens with close-up shots of a man's hands resting on a tiled counter, showcasing striking green nail polish and rings. The camera pans up to reveal his face adorned with dark sunglasses, capturing an attitude of bold confidence. Later scenes transition through convenience store and supermarket aisles, featuring branded underwear waistband details and atmospheric lighting. The overall aesthetic combines gritty textures with vibrant neon highlights and playful camera angles.

Brand

Project

Keywords

Credits

Styles

Industries

Background

Retail Store

Context

Advertising Campaign
TVC / TV Commercial