Bolt Brand Identity 2023

Description

This vibrant image showcases a large outdoor poster display featuring colorful graphic illustrations and bold typography. The composition is divided into multiple panels displaying contrasting primary and secondary colors like red, yellow, blue, and purple. Prominent text reads "GOOD MONEY" alongside stylized circular graphics and whimsical illustrations of hands and abstract shapes. The paste-up style posters are mounted on a dark construction fence with sparse weeds visible in the foreground. Natural daylight illuminates the rich color palette and textured paper edges of the installation.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Spray paint / graffiti

Industries

Vehicle Rental & Rideshare

Color

Background

Street

Context

Advertising Campaign