Boloria 2026 Ad Campaign 2026

About

This monochrome fashion campaign image for Boloria, directed and photographed by Willy Vanderperre, features a shirtless man lying supine on a sandy coastal dune under a clear sky. In the background, a wooden chair rests on the sand near patches of dune grass, while a structured trench coat stands upright on a pole nearby. The high-contrast black and white photography emphasizes dramatic natural lighting and sculptural forms in an open outdoor setting. The word BOLORIA is cleanly typeset in the upper left section of the composition.