Clemenger BBDO Australia, Creative Agency, Sydney

Description

This vertical video piece titled Bold Choice - 15' was created for Vodka Cruiser Australia. The video opens with a street interview style setup where participants are asked if they want to be in a Vodka Cruiser ad before abruptly transitioning into high-energy, vibrant neon party sequences featuring dancing and dynamic motion. The production incorporates colorful lighting, bold typography reading BOLD CHOICE, and rapid cuts between street settings and stylized party environments. The commercial reflects an energetic and playful tone with dynamic pacing and saturated visual elements.

Style

Vertical, Cinematic, playful, Saturated, Neon

Techniques

Slow motion

Industries

Alcoholic Beverages

Color

Background

Street

Context

TVC / TV Commercial