Fitzco,

Description

This commercial video for Bojangles titled "Don't Be Chicken," created by agency Fitzco, showcases freshly prepared food items. The sequence highlights golden-brown, crispy chicken tenders being seasoned, tossed, and served alongside crinkle-cut french fries, a biscuit, and a cup of dipping sauce. Later scenes feature a chicken mascot holding campaign signage outside near a restaurant. The footage utilizes close-up shots with shallow depth of field to emphasize the texture and quality of the fast-food products.

Style

Horizontal, Commercial, Clean, Glossy

Techniques

Slow motion

Industries

Fast Food

Color

Context

TVC / TV Commercial