Clemenger BBDO Australia, Creative Agency, Sydney

Description

This commercial video for BMW features a bright lime green M4 sports car performing dynamic drifts and burnouts at night on an expansive paved lot. The scene incorporates dramatic low-key lighting with glowing headlamps and taillights piercing through clouds of yellow dust and smoke. Overhead shots reveal glowing typographic quotes and commentary imprinted on the ground surface. The cinematography utilizes fast cuts and close-up tracking shots of spinning wheels and roaring engines.

Style

Horizontal, Action, Cinematic, Neon

Techniques

Slow motion

Industries

Luxury Automotive

Color

Background

Road

Context

TVC / TV Commercial