BMW

Dec 2024

BMW introduces the 'Rumors' campaign, a high-octane commercial spot centering on the M4 sports car. The film captures the vehicle through a series of dynamic drifts and burnouts, utilizing low-key lighting to accentuate the M4's presence against a stark, industrial backdrop. The production leans into a high-energy aesthetic, pairing fast-cut editing with slow-motion sequences that highlight the mechanical detail of spinning wheels and engine activity. Overhead camera work integrates typographic elements directly into the tarmac, creating a layered visual narrative. Creative development was led by Clemenger BBDO Australia, with production services managed by Collider. Visual effects and post-production work were provided by Fin Design + Effects.

Horizontal, Action, Cinematic, Neon

Slow motion

Luxury Automotive

Road

TVC / TV Commercial