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Brand
BMW
ProjectReal, For Real - Reality Check

BMW Real, For Real - Reality Check 2025

Associated creatives

Omnicom Production
Omnicom ProductionProduction
Whitehouse Post - US
Whitehouse Post - US
Tool
ToolProduction
Omnicom Studios
Omnicom StudiosPost Production / VFX
Goodby Silverstein & Partners
Goodby Silverstein & PartnersAgency / Creative
Pariah Creative
Pariah CreativePost Production / VFX
Jamm VFX
Jamm VFXAnimation
Racket Club
Racket ClubMusic / Sound
Beacon Street Studios
Beacon Street StudiosMusic / Sound
Sonic Union
Sonic UnionMusic / Sound

Tags

man in valet uniformvalet attendantman talkingtwo women looking at phonetwo womenwomen looking at phone

Description

This commercial video for BMW titled Real For Real Reality Check features a valet attendant and two women standing outdoors near parked vehicles. The scene cuts between a smartphone showing a video of a pigeon riding a skateboard and the characters discussing whether digital content is real or AI-generated. The conversation highlights questions of authenticity in a modern digital world, leading into the reliability of certified vehicles. The production is characterized by natural daylight, realistic outdoor settings, and sharp dialogue.