Monks Germany, Agency / Creative,

Description

This commercial video for the BMW iX features a man walking amidst a city crowd before approaching and entering a dark electric SUV. Exterior sequences show the vehicle driving along coastal roads and urban streets, while interior shots highlight the digital dashboard and cabin design. Additional scenes depict the car being charged and cinematic overhead views of coastal bridges. The production combines live-action driving footage with visual effects, showcasing the vehicle's design and technological features.

Style

Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries

Electric / EV

Color

Background

Road

Context

TVC / TV Commercial