BMW
BMW iX
Brand
ProjectBMW iX
Date
Feb 2025
Description
This automotive campaign for the BMW iX focuses on the intersection of urban mobility and electric vehicle technology. The commercial transitions between metropolitan environments and coastal roads, highlighting the exterior silhouette and cabin interface of the SUV. Produced by Monks Germany, the production utilizes live-action technique layered with VFX to emphasize the vehicle's design and connectivity. The film explores the iX through a cinematic lens, focusing on both the driving experience and the transition to electric power.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Jet Black
Medium Grey
Background
Road
Context
TVC / TV Commercial
Associated creatives
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