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BMW Intersection 2026

About

In the commercial spot Intersection for BMW, artist and actor Common navigates urban city streets behind the wheel of an electric BMW SUV. As he travels through intersections, various battery-powered devices in the city—from digital cameras and electric scooters to an autonomous delivery robot—flash low battery warnings and shut down. The production features dynamic tracking camera movements, cinematic sunlit city streetscapes, and polished commercial color grading emphasizing the sleek interior and exterior of the vehicle.

Brand

BMW

Project

BMW Intersection 2026

Keywords

CommonBMW electric SUVelectric SUVelectric carBMW iXCommon driving car

Credits

Goodby Silverstein & Partners
Agency / Creative
MJZ
Production
Sonic Union
Music / Sound
Pariah Creative
Post Production / VFX

Styles

HorizontalCommercialPolished

Industries

Electric / EV

Background

Street

Context

TVC / TV Commercial
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