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BMW Forget Something? 2023

About

This commercial video for BMW titled Forget Something captures a family preparing for a winter road trip in front of a snow-covered alpine cabin. Multiple family members load luggage and ski equipment onto luxury BMW SUVs amidst bustling family interactions. The cinematic lighting captures the frosty outdoor environment, contrasting with warm interior vehicle shots and winter apparel. The sequence highlights winter travel, family dynamics, and premium automotive design.

Brand

BMW

Project

BMW Forget Something? 2023

Keywords

bmw suvsuvfamily winter tripfamilywinter tripsnowy cabincabinski equipmentskis

Credits

Goodby Silverstein & Partners
Agency / Creative
Ridley Scott Associates LA
Production
Abandon Editorial
The Mill US
Post Production / VFX
Racket Club Music
Music / Sound

Styles

HorizontalCinematicNostalgic

Industries

Luxury Automotive

Background

House

Context

TVC / TV Commercial
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