BrandThe Athletes Foot
ProjectWife Carrying
BMF Sydney, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The images show a couple sitting on a leather couch in an indoor setting. Framed wedding photographs are prominently displayed on a nearby table. The couple is later shown participating in a wife-carrying race outdoors, running through various terrains like a paved road and a sandy beach, and over a bridge. The scenes feature a residential neighborhood as well as natural settings. They run, with the male carrying the female on his back, in what appears to be a competitive yet fun event. The colors are mostly muted, with natural lighting and realistic tones.