BMF Australia, Creative Agency, Sydney
Associated creatives
Tags
Description
Three children are captured running and spinning in an expansive, dark field densely populated with glowing fiber-optic light installations. The scene is set outdoors during late dusk, with a gradient sunset sky shifting from deep blue overhead to warm orange and amber near the horizon. Tall, slender bare trees stand as sparse silhouettes across the landscape. The children are dressed in light-coloured casual clothing, contrasting with the dark earth and glowing stems on the ground. The lighting is low-key, relying on the ambient glow from the thousands of illuminated light stems spread across the terrain.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Analogue / film
Background
Desert
Context
Advertising Campaign