Blur, Production Service,

Description

This digital commercial video for Nike Football titled Scary Good opens with a striking visual of a figure in a dark hooded jacket whose face is overlaid with a glowing green holographic wireframe skull. The transmission cuts through various dark, atmospheric scenes featuring football players and stylized television broadcasts, blending retro broadcast aesthetics with glitch art and cinematic lighting. The color grading relies heavily on dark tones punctuated by vibrant neon greens and blues, creating an eerie yet high-energy atmosphere. The composition shifts between close-ups of the glowing facial projection and wider shots of players on dimly lit pitches. The project was produced by Wieden+Kennedy London, showcasing post-production and VFX work from multiple creative studios.