Blur, Production Service,

Description

This IBM commercial shows a woman using a tablet device and other workers, seemingly to analyze data. The first shot is a city skyline from street level, looking up at the towering buildings. A flock of birds are visible in the bright, blue sky. The next shot shows a woman on a building rooftop, walking away from the camera and using her tablet. Inside the buildings are shots of elevator shafts and HVAC units. The setting transitions to an office, where the woman is walking through holding her tablet, and a person sits with an 'employee of the month' mug. Additional shots show dark rooms where another woman is typing on her computer. The commercial ends with a shot of two employees inside of an elevator, one holding a tablet.