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BrandBloom
ProjectBrand Identity
Black and white typographic sketch of the word Bloom with looping graphite lines clipped to translucent paper on a black surface.

Bloom Brand Identity 2026

Associated creatives

B&W Graphic Lab
B&W Graphic LabDesign

Tags

typographic sketchtypography sketchlettering sketchbloom logo designbloom letteringhand drawn typographypencil sketchcalligraphy drawing

Description

A top-down studio shot showcases a typographic development sketch for the Bloom brand identity project by B&W Graphic Lab. A sheet of white paper featuring black ink calligraphy and intricate looping graphite line art is layered over translucent vellum paper, secured with a single metal paperclip at the top-left edge. The layered paper is centered against a flat, solid black background, emphasizing the graphic contrast and textural details of the pencil linework.

Style

Artistic, Square, Monochrome, Graphic

Techniques

Typography, Pencil / graphite

Color

Jet Black (40%)
Off-White (60%)

Background

Black Seamless