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BrandBleume
ProjectBrand Identity
Three brand identity panels for Bleume featuring minimalist typography, a blue monochromatic portrait, and lush green leaves.

Bleume Brand Identity 2025

Associated creatives

FORNER
FORNERGraphic Design

Tags

brand identity designbrand identitygraphic designbleume brandingbleume brand identitybleume

Description

This brand identity presentation for Bleume, designed by FORNER, showcases a cohesive suite of graphic design elements across three vertical panels. The left panel features a monochromatic blue portrait of a woman partially obscured by large leaves, overlaid with bold white typography reading BLEUME. The central panel presents a clean off-white layout with minimal typography titled THE JOY OF GROWING alongside House Plant Food and brand insignia. The right panel displays a close-up photograph of deep green botanical leaves intersected by crisp blue typography. The compositions employ clean lines, elegant serif lettering, and a restrained natural color palette to establish a sophisticated visual language.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Color

Navy (30%)
Off-White (40%)
Forest Green (30%)

Background

Solid Colour

Context

Advertising Campaign