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Folded raw denim jeans with a brown leather patch and hang tag laid next to a brown paper bag on white background

Brand Identity 2017

Associated creatives

Description

This brand identity project for Blackhorse Lane Ateliers features a flat-lay composition showcasing folded dark raw denim jeans paired with complementary packaging. A brown paper bag stamped with a minimal logo rests beside the denim, featuring a blue paper handle element below. The jeans display a distinctive brown leather waistband patch and a branded paper hang tag attached by a string. The entire arrangement is shot from a top-down perspective against a clean white seamless background under soft, even lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

High Street Fashion

Color

Jet Black (50%)

Camel (30%)

Cream (20%)

Background

White Seamless

Context

E-commerce / Product