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BrandBits&Pretzels
ProjectBrand Identity
Smartphone interface displaying the Bits&Pretzels event app, featuring a ticket-style graphic with brand logo and scanner input buttons.

Bits&Pretzels Brand Identity 2020

Associated creatives

PARSONS
PARSONSGraphic Design

Tags

Description

The image features a digital mockup of a smartphone interface for the Bits&Pretzels brand identity. The screen design utilizes a segmented vertical layout with a distinct color palette of purple, tan, and mint green. At the top, the logo is clearly visible, followed by an arched graphic element containing the text 'THE FOUNDER'S FESTIVAL' and a stylized barcode. Below the graphic, the UI includes interactive buttons labeled 'SCAN YOUR TICKET' and 'ENTER TICKET ID', finished with a help navigation link. The overall design is minimalist and emphasizes clear typography and structured geometric forms.

Style

Commercial, Square

Techniques

UI illustration

Industries

Festivals & Events