Gemma Janes, Model,

Description

This editorial image from the Birkenstock Utti Lace campaign captures a model walking in natural daylight against a concrete street background. The subject wears a white knitted sweater, a cream pleated midi skirt, pale yellow socks, and brown suede lace-up shoes. The composition features a vertical framing with motion blur on the lower body, emphasizing movement. Bold white typography displaying the Birkenstock brand name is overlaid centrally across the frame. Hans Neumann photographed the campaign with art direction by Lucie Matussiere and fashion styling by Margherita Moro.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Footwear

Color

Background

Street

Context

Advertising Campaign