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  • Birkenstock Utti Lace Campaign 2025 - image 367330
BrandBirkenstock
ProjectBirkenstock Utti Lace Campaign
A person stands on a city street in a Birkenstock advertisement. They're wearing a blazer and tan pants, surrounded by blurred figures.

Birkenstock Birkenstock Utti Lace Campaign 2025

Associated creatives

Hans Neumann
Hans NeumannPhotographer
Margherita Moro
Margherita MoroFashion Editor/Stylist
Lucie Matussiere
Lucie MatussiereArt Director
Alfie Nickerson
Alfie NickersonModel
Gemma Janes
Gemma JanesModel
Nastya Shershen
Nastya ShershenModel

Tags

manblazerpantsstreetfootwearcitydaylight

Description

An advertisement for Birkenstock features a person standing on a city street. The person is wearing a dark green blazer over a white t-shirt, paired with light tan pants and dark shoes. They have a beard and are gazing off to the side. The image utilizes a long exposure, indicated by the blurred figures walking past. Sunlight creates strong shadows on the buildings and ground. The text 'BIRKENSTOCK' is prominently displayed at the top of the image in a large, sans-serif font.