Brand
ProjectBirkenstock 1774

Birkenstock Birkenstock 1774 2025
Associated creatives
Tags
Description
A campaign image for Birkenstock 1774, photographed by Ben Beagent and styled by Tereza Ortiz, features model Loo Loo standing on a gravel-strewn rooftop at dusk. The model is dressed in a black leather jacket and loose grey trousers, looking to the side with an illuminated CRT television set on the ground nearby. In the background, city silhouettes and an illuminated communication tower stand against a deep blue evening sky. High-contrast flash lighting defines the subject and foreground textures against the ambient twilight atmosphere. The bold white text '1774 BIRKENSTOCK' is overlaid across the center of the frame.
Style
Editorial, Vertical, Moody, Cool
Techniques
Flash
Industries
Footwear
Color
Jet Black (50%)
Slate (30%)
Background
Rooftop
Context
Advertising Campaign