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This commercial video project for BIG W titled How Goods Christmas captures various shoppers being interviewed inside brightly lit retail store aisles. Interviewees share humorous and relatable reflections on the challenges of holiday preparations, cooking, wrapping, and gift shopping. The footage features natural lighting and clean, contemporary retail store backgrounds filled with seasonal merchandise and displays. The video was created by agency 72andSunny Sydney with production by Poppet, and post-production and sound by 3P Studios.
