ProjectBrand Identity
Brand Identity 2022
Associated creatives
Tags
Description
This photograph captures a vertical advertising billboard installed on a sunlit urban sidewalk. The poster inside the display features a minimal graphic layout with typography and vertical pillar-like illustrations. In the background, a busy street scene unfolds with blurred yellow taxis and cars moving across lanes in front of classical architectural arches. The natural daylight casts sharp shadows from the billboard structure and metal poles onto the textured pavement. This brand identity project was created by République Studio, Skeleton Crew, Frans Hulet, Melina Papadioti, and Ivana Palecková for Bien Vieillir Ensemble.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Background
Street
Context
Out of Home (OOH)