BrandVolkswagen
ProjectThe Carbon-Neutral Net
BICOM, PR,
Associated creatives
Associated creatives
Tags
Description
This video promotes Volkswagen's all-electric SUV, the ID.4, and makes a case for sustainability. A smartphone with carbon emission numbers is shown, and then a shot of the Toronto skyline is displayed. The video reveals that the Internet has a surprisingly large carbon footprint, accounting for 4% of global CO2 emissions, the same as the airline industry. The Volkswagen ID.4, an all-electric SUV, is presented in a photo studio with color-changing lighting.