Logo
  • Home
  • ·Media
  • ·Beyonce in Levis Chapter 01 Launderette Campaign Video
Brand
Levi's
ProjectBeyoncé - Chapter 01 "LAUNDERETTE"

PRETTYBIRD US,

Associated creatives

TBWA Chiat Day LA
TBWA Chiat Day LAAgency / Creative
PRETTYBIRD US
PRETTYBIRD USProduction
Cabin Edit
Cabin Edit
Method Studios Los Angeles
Method Studios Los AngelesPost Production / VFX
Barking Owl
Barking OwlMusic / Sound

Tags

beyoncebeyonce in cowboy hatdenim cowboy hatlevis jeanswoman in white topwoman in cowboy hatcowboy hat

Description

Beyonce stars in Chapter 01 Launderette, a campaign video for Levis created by TBWA Chiat Day LA and directed through PRETTYBIRD US. Set inside a retro laundromat, the video features Beyonce wearing a distinctive denim cowboy hat, white top, and jeans alongside supporting cast members. The warm interior lighting highlights metallic washing machine drums and tiled floors while capturing cinematic movement. Post-production and visual effects were handled by Method Studios Los Angeles with sound design by Barking Owl.