Alexandre Bassard, Photographer, London

Description

This cinematic holiday campaign video for Bergdorf Goodman introduces a narrative cast of characters, including a doorman, postman, calligrapher, assistant, and designer. The sequences unfold across elegant interior settings, from a luxury retail floor filled with handbags to a classic study with a calligrapher at work. The visual style features polished art direction, warm lighting, and a narrative-driven progression that builds anticipation for a holiday soirée. Interspersed scenes show characters making phone calls and handling embossed invitations tied with wax seals, culminating in an atmospheric promotional film directed by Alexandre Bassard.