Bensimon Byrne, Agency / Creative,

Description

This commercial for Planet Fitness shows various people exercising while promoting their new 'Sas-Squad' campaign. A person dressed in a sasquatch costume introduces gym members performing exercises and weight lifting. An adult female is on a treadmill, wearing activewear, a woman stretches while doing the downward dog position, and a woman lifts a kettlebell. A man helps a woman lift weights on a purple weight bench. The setting is inside a Planet Fitness gym with its signature purple and yellow color scheme. The lighting is bright and artificial.