Ben Conway, Post Production / VFX,

Description

The commercial features a series of scenes depicting people watching soccer games and celebrating with Coors Light. It opens in a bar with patrons watching a game, followed by a shot of a refrigerator full of Coors Light. The scene shifts to a diverse group watching a game on a phone in a backyard, then cuts to a fan receiving a case of beer via a pulley system. Other scenes show a man in a river cheering, a foosball table, and an ecstatic woman holding a Coors Light can. The commercial transitions to an outdoor viewing with people watching a projector screen in the woods, and ends with a wolf howling in celebration. The color palette includes vibrant greens and browns in the outdoor shots, and warm lighting in the indoor scenes.