BrandCoors Light
ProjectThe Coooors Call - Launch
Ben Conway, Post Production / VFX,
Associated creatives
Tags
Description
A low-angle shot, taken from inside the goal net, captures soccer players celebrating a goal. The scene is brightly lit by stadium lights, with the green field visible beneath the players. The video is part of a Coors Light commercial promoting the FIFA World Cup. The tagline says, "The world will be cheering on more goals, so we're extending our logo." The Coors Light logo is shown, then animated to extend the "o" in Coors as an additional "o" appears.





