BrandH&M
ProjectBeauty Lookbook FW25

H&M Beauty Lookbook FW25 2025
Associated creatives
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Description
A close-up portrait focuses on a person's face, highlighting their blue eye and subtle skin texture. The composition is cropped, emphasizing the right side of the face against a pure white background. Soft, diffused lighting enhances the smooth skin tones and delicate facial features, creating a clean and serene aesthetic. Minimal makeup is noticeable, contributing to a natural and fresh look. The overall image has a shallow depth of field, keeping the focus sharp on the eye and skin.

