The H&M Beauty Lookbook FW25 project presents a series of extreme macro beauty portraits that focus on the intersection of skin texture and cosmetic application. Shot by photographer Marius Uhlig, the lookbook leans into a clean, minimalist aesthetic, utilising soft lighting to emphasize tactile details such as high-shine lip gloss, shimmering pigments, and natural skin features.
Featuring hair styling by Ali Pirzadeh and makeup by Ignacio Alonso, the editorial work centres on a series of close-up compositions. Models Nazarit Machin, Nyajuok G, and Zuza Bryk appear throughout the series, which is set against neutral, seamless backgrounds to draw attention to the interplay of light and texture.
