H&M
Beauty Lookbook FW25
Jun 2025
The H&M Beauty Lookbook FW25 project presents a series of extreme macro beauty portraits that focus on the intersection of skin texture and cosmetic application. Shot by photographer Marius Uhlig, the lookbook leans into a clean, minimalist aesthetic, utilising soft lighting to emphasize tactile details such as high-shine lip gloss, shimmering pigments, and natural skin features. Featuring hair styling by Ali Pirzadeh and makeup by Ignacio Alonso, the editorial work centres on a series of close-up compositions. Models Nazarit Machin, Nyajuok G, and Zuza Bryk appear throughout the series, which is set against neutral, seamless backgrounds to draw attention to the interplay of light and texture.
Editorial, Vertical, Clean
Macro, Soft Light
White Seamless
Lookbook
