Oberland,

Description

This commercial video for The Leukemia & Lymphoma Society campaign Beating Cancer Is In Our Blood opens in a dim medical clinic where a Black man lies in a hospital bed, looking distressed. The scene shifts dynamically to a brightly lit gym, where the same man intensely lifts a kettlebell surrounded by encouraging peers. The visual narrative moves fluidly between moments of vulnerability in medical treatment and powerful physical exertion in fitness training. The cinematic lighting contrasts cool, subdued hospital tones with warm, energetic gym environments. This OBERLAND production emphasizes resilience, strength, and community support.

Style

Horizontal, Action, Cinematic

Industries

Public Awareness

Color

Background

Medical Clinic

Context

Advertising Campaign, TVC / TV Commercial