Beam Brand Identity 2025

Description

This image presents an out-of-home advertising campaign for the brand Beam, displayed across three large, vertically oriented posters mounted on a textured concrete wall in a public transit station. The overhead fluorescent lighting casts a soft, even glow across the scene, highlighting the clean lines of the posters and the raw concrete texture of the surrounding architecture. The left poster displays a person wearing denim with a pink product packet tucked into a back pocket. The center poster features bold typography on a vibrant pink background. The right poster showcases a skincare product tube above a smooth illustrative surface with a dollop of cream. The composition is structured symmetrically, emphasizing the commercial graphic design and layout of the brand identity project.

Style

Horizontal, Commercial, Clean

Industries

Skincare

Color

Background

Concrete Texture

Context

Out of Home (OOH)