BCW, PR,

Description

The video showcases cilantro, a popular herb, and presents the phenomenon where some individuals perceive its taste as soapy. Initially, a vibrant green backdrop displays the Chipotle logo with the text 'AT' above it. A pair of gloved hands presents a bunch of cilantro, accompanied by the text 'WE (heart) CILANTRO'. The cilantro is chopped, and text appears stating, 'BUT FOR AN UNLUCKY FEW IT TASTES LIKE SOAP.' The video then shows a man with a confused expression, followed by online articles discussing why cilantro tastes like soap to some. A person sends a text claiming 60% of people like cilantro followed by messages responding with negative reactions and 'Yuck!!!!!' Two women try cilantro; one reacts negatively. The video closes with a Chipotle Tweet acknowledging the cilantro-soap taste perception.