BBH Studios, Post Production / VFX,

Description

This eye-level, medium shot captures a street-level digital billboard displaying an advertisement for Tesco's "Fruits & Veggies for Schools" campaign. The billboard is centrally placed on the sidewalk, with a street and buildings in the background. The ad is designed with a white background covered with numerous colorful stickers. At the top, a logo with a red tomato and cherries is visible, with the words “Fruit & Veg.” Below it, the text reads “10,802,275 Portions Donated So Far” in blue and white on a downward-sloping banner, followed by “Tesco for Schools.” The billboard's screen emits a bright light, contrasting with the ambient daylight of the overcast sky. The setting is an urban environment, with a brick building to the right and other city structures visible in the distance.