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BBH Singapore, Agency / Creative,

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This is a commercial from Samsung introducing the Galaxy S25 Ultra. The commercial opens with a cosmic nebula. A beam of light shoots across a dark background. The visuals shift to show the internal components of the camera. The phone boasts a customized processor, Snapdragon 8 Elite for Galaxy, allowing the phone to have a 37% CPU, 40% NPU, and 30% GPU graphic experience. The device's side panels slide onto the phone. The commercial then introduces the new Galaxy S25 Ultra. The commercial transitions to highlight the all-new One UI 7 which is built for AI.