BBDO New York, Agency / Creative,

Description

Simone Biles, the Olympic gymnast, performs a handspring in an industrial-style cafe with concrete floors and large windows, with customers seated at tables. An Asian woman stands behind the counter smiling. Biles is wearing a red, white, and blue tracksuit with 'USA' on the front. The overall impression is one of energy and athleticism, contrasted against a calm setting. A VISA logo appears in the lower portion of the shot as well as a VISA card being used at the register. There is natural, diffused lighting.