Visa: Simone Makes Contact
Brand
Date
Aug 2025
Description
This commercial for Visa, titled 'Simone Makes Contact,' captures Olympic gymnast Simone Biles navigating a cafe environment. The spot utilizes live-action technique to contrast Biles’s dynamic movement with the stillness of the surrounding cafe, culminating in a sequence focused on contactless payment technology. Developed by agency BBDO New York with sound design from Perpetual Motion, the work maintains a clean aesthetic, using natural indoor lighting and slow motion to emphasize the speed and precision of the transaction process.
Style
Horizontal, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Crimson
Royal Blue
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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