BBDO Chicago, Agency / Creative,
Associated creatives
Associated creatives
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Description
A close-up shows agave plants being processed in a fire oven for Tequila Herradura. In a dark environment, agave plants pile up, and one is shown heating up in a fire oven. A man is seen near a fire drinking from a glass. The alcohol is poured in a glass with a big ice cube and sipped near a campfire. The tequila brand is placed on a table near the man in an outdoor environment.