BBDO Chicago, Agency / Creative,

Description

In an Instacart commercial, a dad and his son are in their home kitchen preparing a ham sandwich. The little boy likes it when the ham is thin. The father orders ham via his phone on the Instacart app, where he can choose how thin he wants the deli meat. The setting then changes to a musician playing electric guitar in a recording studio with a spotlight as he sings his heart out. He is joined by his band in a green room. They are later shown as meat-counter employees.