BBDO Chicago, Agency / Creative,

Description

An elderly woman with curly grey hair wearing an apron, is seen in a warm-toned kitchen preparing food while holding a recipe. The scene shifts to an interior view of a refrigerator door, filled with frost and ice. Next, a hand holding a smart phone shows an Instacart app with a product and text input. The scene transitions to a fishing boat, filled with a diverse crew, casting and pulling a fishing net, then displaying their catch. There is a visual transition back to the kitchen scene. The commercial uses a playful style with an upbeat tune and catchy lyrics.