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BrandBaró i Fills
ProjectBrand Identity
A person holding a tall stack of illustrated cardboard produce boxes against an off-white background

Baró i Fills Brand Identity 2026

Associated creatives

Plakton
PlaktonDesign

Tags

cardboard produce boxesproduce boxesillustrated packagingcardboard cratespackaging designholding stack of boxesstack of boxes

Description

A person stands in a studio holding a tall stack of six printed cardboard produce crates, obscuring their upper face. Designed by Plakton for Baró i Fills, the packaging features vibrant, hand-drawn landscape illustrations in green, red, and yellow earth tones. The subject is styled in neutral beige trousers and a white shirt against a clean off-white seamless background, illuminated by soft studio lighting that emphasizes the graphic identity and tactile quality of the boxes.

Style

Vertical, Commercial, playful, Clean

Techniques

Soft Light

Industries

CPG / Packaged Food

Color

Off-White (50%)
Beige (30%)

Background

White Seamless

Context

Advertising Campaign