Coupe Studios,
Associated creatives
Tags
Description
This commercial video for the project Banking Done Wright by Wright-Patt Credit Union uses dynamic motion graphics, split-screen layouts, and typography to contrast community care with corporate banking. The video transitions between vibrant blue and yellow graphic branding sequences and live-action scenes featuring people in various settings, including a playground, urban streets, office environments, and recreational spaces. Kinetic typography highlights themes such as care, capital, main street, wall street, and fairness throughout the narrative. The piece was produced with creative agency Cactus, music and sound by Coupe Studios, and post-production services. The overall tone is energetic, clean, and polished.
Style
Horizontal, Commercial, Clean, Graphic
Techniques
Motion Graphics
Industries
Banking
Context
TVC / TV Commercial