Brand
ProjectLa Letra Pequeña
Light Film, Production Service,
Associated creatives
Tags
Description
This commercial video for Bankia titled La Letra Pequena features a dramatic sequence set on a racetrack. A silver vintage sports car rests on the tarmac while crew members in yellow jumpsuits measure and prepare the track. In the background, a large choir dressed in dark formal attire sings in unison against a backdrop of rolling hills. Aerial shots reveal massive text painted on the track surface. The production combines cinematic storytelling with high-contrast outdoor lighting.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Banking
Color
Burnt Orange (40%)
Silver (30%)
Jet Black (30%)
Background
Sports Venue
Context
TVC / TV Commercial