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  • ·Bank of America Anthem Campaign Golf Montage

Leo Burnett, Creative Agency,

Associated creatives

Tags

Description

This montage features a diverse group of people engaging in golf across multiple environments. The video transitions from individuals placing balls on tees at outdoor driving ranges to a young girl practicing on a putting green and a man using a virtual reality headset to practice his swing in a living room. The footage highlights both traditional golf courses with clear blue skies and modern indoor simulator facilities with large digital displays. Throughout, subjects wear a variety of casual and athletic golf apparel, including polo shirts, sweaters, and baseball caps. The lighting varies from bright, natural daylight to the controlled, ambient lighting of indoor spaces. The video captures the universal and inclusive appeal of golf through dynamic shots of varied swings and practice techniques.

Style

Lifestyle, Commercial, Cinematic

Techniques

Live-action Technique, Slow motion

Industries

Banking