Brand
Project"Terrenales - Genia"
ÁCIDO, Agency / Creative,
Associated creatives
Tags
Description
This commercial spot for Banco Provincia titled Terrenales Genia features a blonde physics professor lecturing students in a tiered university amphitheater filled with wooden desks. The professor stands before a large blackboard covered in complex mathematical formulas and equations, later sitting at her desk to work on a laptop. The scene is shot with natural daylight filtering through tall windows, highlighting the academic environment and the attentive audience of students. The video spot highlights a narrative about digital security and phishing scams, blending professional academic staging with clean commercial cinematography.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Banking
Color
Jet Black (50%)
Navy (30%)
Beige (20%)
Background
Library
Context
TVC / TV Commercial